We pride ourselves on a few core values here at Online Cycling Gear. First and foremost, it is the best customer service possible, the second is sensible pricing and lastly, it is harnessing the power of modern day innovation.
OCG was after all set up by two self-professed "nerd cyclists" so we are always looking to find ways we can use technology, the globalization of commerce and innovation to bring the best prices to you, and help keep OCG a thriving business.
Today we are pleased to announce after a month-long silent trial that we are moving the pricing of all items to a real-time, always on sale, pricing model.
What does this mean?
It means our pricing automatically adjusts to changes in our manufacturer's prices in real-time.
The traditional model of pricing a product is to take the price of manufacturing, add transportation and operation costs, and a nice profit margin on top.
Should the price of transport, or manufacturing, or materials get cheaper, you could leave the price the same and pocket a little extra on each sale.
Not so here at OCG. Instead, as the cost of materials change, or a manufacturer gives us a better price or any other reason for pricing to change, the price changes in store as well.
Like I said. Nerds.
Grab the price while it lasts
The downside for you as a shopper? Only one, the price could shift from day to day and you may miss out on a great price you had seen the day before.
To counter that in the short term, we have implemented a price and stock guarantee into your shopping cart which puts the price check on hold for a period of time ensuring you get exactly what you placed in the cart for that exact price.
Already over 200 customers last month benefited from the new pricing model, and we hope you will too.
If you want to keep up with new stock and pricing changes, be sure to click on the "10% Off" badge on the screen to join the mailing list and get 10% off your order immediately.
Safe riding, and thanks to everyone supporting Online Cycling Gear.
I'd like to explain why we chose to sell cheap cycling gear to you instead of going down the full high-end, custom gear with expensive price tags. The simple reason? Because that is what we want to buy. But let's go deeper.
No more $100 cycling jerseys
The reason was quite simple. As amateur cyclists since the early 90's, we didn't understand why a cycling jersey warranted a price tag of $100+.
Now, with modern manufacturing techniques and how small the world has become thanks to technology, we wanted to provide a service and products that suited us.
The amateur cyclist, the commuter cyclist, the type of bike rider who likes to show some personality in their cycling gear. Our range and our prices want to serve you, because that is us as well.
eBay cycling jersey fails
I tried eBay back when eBay was the place to go, but the quality was hit and miss, and the sizing even more so. Half the time I looked like a half-squeezed tube of toothpaste due to how different cycling gear sizing can be.
Ever tried returning a wrong sized product through eBay? It's near impossible at times.
It is why we have a no questions asked returns policy here at OCG and hundreds of happy customers.
Online Cycling Gear came about out of pure and utter frustration. Why wasn't someone providing great priced cycling gear and great customer service?
Most of us that work at OCG have kids and partners with expensive taste. Fronting up $100+ on a jersey wasn’t in the budget, nor was it good relationship advice so we had to do some exploring and get a little innovative.
We raised a small amount of funding to get going, learned to translate broken English as best I could to deal with suppliers across the globe, and here we are, running a successful online cycling apparel store where most of the gear comes in under $40–50 each, kits under $80.
Happy customers, happy store owners
The best part is seeing the pictures that come in, and even (I know this sounds crazy), processing the refunds and getting comments like:
That was when we emailed a customer who we noticed ordered the same product in a size up and asked if they needed a refund on the first item.
Fun but fashionable cycling gear
We like to have a little fun on the design front, though we are bringing more of the fashion cycling gear in as well, and after developing long-lasting relationships with manufacturers in Asia, we are weeks away from our own line of originals as well.
The main thing with Online Cycling Gear is you know you’ll be chatting with real people with a passion for the sport and understand the pain of cycling gear pricing. And like all good DJ’s, we do take requests.
Join us on Facebook if you love a bit of cycle gear porn as well, and hit that "10% Off" badge on the screen to get notified of flash sales (and of course, to get 10% off your order instantly).or
The OCG Team